Call For Papers - The World's Largest Index/List of Call For Papers

LMBMS-25

Call for papers/Topics

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

I. Marketing Studies

Digital Marketing & Technology:
- AI in Marketing (personalization, content creation, predictive analytics, chatbots, AI agents)
- Generative AI for content production and marketing analytics
- Short-form video content (TikTok, Instagram Reels, YouTube Shorts)
- Social Media Marketing & Social Commerce
- Influencer Marketing
- Omnichannel Marketing & Seamless Customer Journeys
- SEO and Voice Search Optimization
- Mobile Marketing
- Programmatic Advertising
- Augmented Reality (AR) and Virtual Reality (VR) in customer experience
- Marketing Automation
- Web3 and the Metaverse in Marketing
- Data Privacy and Ethical AI in Marketing
- Cookieless future and alternative tracking methods

Consumer Behavior & Insights:
- Consumer Psychology & Decision Making
- Market Research Techniques (surveys, focus groups, data analytics)
- User-Generated Content (UGC) and its impact on brand narratives
- Enhancing Personalization at Scale
- Customer Experience (CX) Design and Optimization
- Customer Relationship Management (CRM)
- Brand Loyalty and VIP Experiences
- Analyzing Unstructured Data (images, videos, social media posts) for consumer insights

Brand Management & Strategy:
- Brand Positioning, Identity, and Equity
- Storytelling in Branding
- Integrated Marketing Communications (IMC)
- Marketing Strategy and Planning (market segmentation, target market selection, marketing mix)
- Brand Humanization and Purpose-Driven Engagement
- Building a Strong Brand Image
- Ethical Marketing Practices

Marketing Analytics & Performance:
- Key Performance Indicators (KPIs) and ROI Measurement
- Data Collection and Analysis (Google Analytics, customer segmentation)
- Marketing Attribution Models
- Dashboards and Reporting Tools
- Predictive Analytics for Marketing Campaigns
- Measuring Effectiveness of Digital Campaigns

II. Business & Management Studies

Strategic Management & Leadership:
- Leadership Development and Management Strategies
- Organizational Growth and Change Management
- Agile Management Practices & Methodologies (OKRs, Scrum)
- Digital Transformation Strategies
- Innovation Management (developing, implementing, and marketing innovations)
- Strategic Planning in an Uncertain World
- Mergers & Acquisitions (M&A) Integration
- Business Architecture and Innovation
- Risk Management and Compliance in a Digital Age

Human Resources & Organizational Behavior:
- Future of Work (remote, hybrid models)
- Employee Well-being and Mental Health
- Talent Management and Retention of High-Performance Professionals
- Diversity, Equity, and Inclusion (DEI) in the Workplace
- Employee Experience
- Organizational Culture and Engagement
- The Evolving Role of Managers (AI's impact, judgment skills)
- Addressing Employee Burnout

Operations & Technology Management:
- Digital Transformation and its impact on operations
- AI Integration in Business Processes (automation, streamlining operations)
- Intelligent Document Processing (IDP)
- Supply Chain Management and Resilience
- Cybersecurity and Data Privacy
- Platform Engineering
- AI Trust, Risk, and Security Management (AI TRiSM)
- Continuous Threat Exposure Management (CTEM)
- Industry Cloud Platforms (ICPs)
- Intelligent Applications
- Democratized Generative AI
- Augmented Connected Workforce
- Machine Customers

Finance & Economics:
- Financial Planning and Investment Insights
- Funding Strategies (crowdfunding, peer-to-peer lending)
- Economic Pressures and Cost Reduction Strategies
- Green Finance and Sustainable Investments
- Data-Driven Financial Decision Making

Sustainability & Corporate Social Responsibility (CSR):
- Sustainable Business Practices & Ethical Sourcing
- Environmental, Social, and Governance (ESG) Integration in Strategy
- Circular Economy Models
- Green Innovations and Technologies
- Measuring and Reporting on Sustainability Impact
- Corporate Responsibility and Transparency

Entrepreneurship & Innovation:
- Startup Ecosystems and Venture Capital
- Business Model Innovation
- Fostering a Culture of Innovation
- Turning Ideas into Value
- Scaling Innovation
- Social Entrepreneurship

III. Cross-Disciplinary & Emerging Topics:

The Nexus of AI and Human Capabilities: How AI augments human performance and decision-making.

Data as a New Creative Bottleneck: The challenge of leveraging vast amounts of data for effective marketing and business strategies.

The Disappearance of the Marketing Funnel: Adapting to shorter, more direct paths to purchase.

The "Average" Aesthetic: The rise of user-generated and amateur-style content in marketing.

Hyper-Personalization and the Individual Consumer: The extreme focus on tailoring experiences to individual preferences.

Ethical Considerations in AI and Data Usage: Responsible deployment of advanced technologies.

The Future of Work and its implications for management: Adapting to new organizational structures and employee expectations.