5th MANILA International Conference on Marketing, Education, Humanities & Social Sciences (MEHSS-26) scheduled on March 30-April 1, 2026 Manila (Philippines)
MEHSS-26
- URL: https://hssmr.org/conference/381
- Event Date: 2026-03-30 ~ 2026-04-01
- Submission Date: 2026-03-30
- Organizer: HSSMR
- Location: Manila, Philippines
Marketing Educational Administration Educational Technology Physical Education & Sports Medicine
Topics/Call for Papers
Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:
1. 💡 The Digital & Ethical Nexus (Marketing and Social Sciences)
This theme examines the profound impact of technology and social issues on consumer behavior and marketing practices.
AI and Consumer Behavior:
Algorithmic bias and its influence on targeted advertising and consumer segmentation.
The ethics of AI-driven personalization and data privacy in marketing.
The sociology of digital addiction and the attention economy.
Marketing & Social Responsibility:
Green Marketing and Sustainability: The gap between consumer environmental values and actual purchase behavior.
Brand Activism and Political Engagement: The role of brands in social justice movements and their perceived authenticity.
Ethical Consumerism: Research on sustainable consumption, fair trade, and anti-consumption movements.
Culture and Global Markets:
The impact of globalization and cultural diversity on advertising and brand messaging.
Cross-Cultural Marketing: Adapting communication strategies across different linguistic and social contexts (Humanities/Sociolinguistics).
2. 📚 Pedagogy and Communication (Education and Humanities)
This section focuses on effective learning, communication, and the role of storytelling and critical analysis in education.
Digital Literacy and Media Studies:
Teaching Critical Media Literacy to navigate misinformation and digital propaganda.
The role of storytelling and narrative analysis (Humanities) in educational content and curriculum development.
The use of Digital Humanities tools (e.g., text mining) to analyze educational texts and materials.
Curriculum and Philosophy:
Philosophy of Education: Rethinking learning objectives in the age of AI and automated work.
Integrating Ethics and Critical Thinking (Humanities) into professional and business education.
Teacher Education and the need for digital and social competence.
Educational Marketing:
The marketing of higher education institutions (HEIs) and the impact of institutional branding on student recruitment.
Analyzing student decision-making and preferences for educational programs (Consumer Psychology).
3. 🧠 Psychology, Identity, and Performance (Social Sciences and Education/Marketing)
This area explores the psychological drivers behind learning, identity formation, and market choices.
Consumer Psychology and Behavior:
Neuromarketing and the cognitive processes behind purchasing decisions.
Consumer Identity and Self-Concept: How consumption and brand allegiance shape social identities (Sociology/Psychology).
The psychology of influence, persuasion, and vulnerability in marketing communication.
Organizational and Learning Psychology:
Organizational Psychology: Studying work-life balance, leadership, and motivation in marketing and education sectors.
The role of motivation, memory, and cognitive load in effective learning and training programs.
Gender, Identity, and Representation:
The representation and consumption of gender and sexuality in advertising and popular culture (Gender Studies/Humanities).
Analyzing the influence of social class and inequality on educational attainment and market access.
4. 🗂️ Interdisciplinary Research and Methods
These topics focus on the methodology and cross-disciplinary collaboration necessary to solve complex problems.
Interdisciplinary Methodologies:
Combining quantitative data analytics (Marketing/Social Sciences) with qualitative ethnographic methods (Humanities/Anthropology).
Challenges and best practices in collaborative research across the four fields.
The Future of Work and Skills:
Identifying the 21st-century skills (e.g., emotional intelligence, ethical reasoning, digital fluency) required for success in the modern marketing and social sectors.
Research on the effectiveness of vocational education and training in meeting industry demands.
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