49th BANGKOK World Congress on “Business, Finance & Management Studies” (WBFMS-26) March 23-25, 2026 Bangkok (Thailand)

WBFMS-26


International Business Strategic Management Business, Economics & Management (General) Emergency Management



Call for papers/Topics



Topics of interest for submission include any topics related to:



1.  Business and Management Studies



These topics focus on the structure, leadership, efficiency, and overall strategy of an organization.



Leadership and Organizational Behavior (OB)





  • Organizational Theory and Design: Structures (functional, matrix, flat) and organizational change management.




  • Leadership Styles and Theories: Transformational, transactional, authentic, and servant leadership.




  • Human Resource Management (HRM): Talent acquisition, performance management, training and development, and compensation/benefits.




  • Organizational Culture and corporate ethics.




  • Change Management and organizational development.





 



Strategy and Operations





  • Strategic Management: Mission, vision, SWOT analysis, Porter's Five Forces, and competitive advantage.




  • Business Analytics: Data-driven decision-making, predictive modeling, and business intelligence (BI).




  • Operations Management: Supply chain logistics, inventory management, process optimization, and Quality Management (e.g., Six Sigma).




  • Project Management: Methodologies (e.g., Agile, Waterfall), scheduling, and risk management.




  • International Business: Globalization, cross-cultural management, and foreign direct investment (FDI).





 



2.  Finance and Economics



These topics deal with the management of capital, valuation, and the broader economic environment.



Corporate Finance





  • Financial Accounting: Recording, summarizing, and reporting financial transactions (e.g., P&L, balance sheets).




  • Financial Management: Capital budgeting, working capital management, and dividend policy.




  • Investment Analysis: Stock valuation, bond analysis, and portfolio management (e.g., CAPM).




  • Risk Management: Hedging, derivatives, and financial modeling.




  • Mergers & Acquisitions (M&A) and corporate restructuring.





 



Business Economics





  • Microeconomics and market structures (perfect competition, monopoly).




  • Macroeconomics (GDP, inflation, fiscal and monetary policy).




  • Econometrics and quantitative economic analysis.





 



3. Marketing and Consumer Behavior



These topics focus on understanding consumer needs and creating, communicating, and delivering value.



 



Marketing Fundamentals





  • The Marketing Mix (4 Ps): Product, Price, Place (Distribution), and Promotion.




  • Market Research: Qualitative (focus groups) and quantitative (surveys) methods.




  • Consumer Behavior: Decision-making models, psychological influences, and cultural factors.




  • Segmentation, Targeting, and Positioning (STP).





 



Digital and Contemporary Marketing





  • Digital Marketing: SEO (Search Engine Optimization), SEM (Search Engine Marketing), and PPC (Pay-Per-Click) advertising.




  • Social Media Marketing and influencer strategies.




  • Content Marketing and storytelling.




  • E-commerce and Retail Management.




  • Customer Relationship Management (CRM): Loyalty programs and customer lifetime value (CLV).





 



Brand and Integrated Marketing Communications (IMC)





  • Branding Strategy: Brand identity, equity, and architecture.




  • Advertising and Public Relations (PR).




  • Sales Management and personal selling.