54th PARIS International Conference on Business Studies (PICBS-26)

PICBS-26


International Business Business, Economics & Management (General)



Call for papers/Topics



Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:



1. Business Environment and Foundations



This area covers the "why" and "how" of starting a business and the external factors that influence success.





  • Purpose and Nature of Business: Needs vs. wants, primary/secondary/tertiary sectors.




  • Business Ownership: Sole traders, partnerships, private/public limited companies, franchises, and cooperatives.




  • Business Objectives: Profit maximization, social enterprise goals, survival, and growth.




  • Stakeholders: Internal (employees, owners) and external (customers, government, community).




  • External Influences (PESTLE): Political, Economic, Social, Technological, Legal, and Environmental factors.





2. Marketing



Marketing focuses on identifying and satisfying customer needs while building a brand.





  • Market Research: Primary (field) vs. secondary (desk) research, qualitative vs. quantitative data.




  • The Marketing Mix (4Ps/7Ps): Product, Price, Place, Promotion (plus People, Process, and Physical Evidence).




  • Market Segmentation: Targeting by geography, demographics, and psychographics.




  • Product Life Cycle: Research & development, introduction, growth, maturity, and decline.




  • Branding and Packaging: Brand loyalty, identity, and the role of packaging in marketing.





3. People and Human Resources (HR)



This focuses on the most valuable asset of a business: its employees.





  • Recruitment and Selection: Job descriptions, person specifications, and interviewing.




  • Motivation Theory: Theories by Maslow, Herzberg, and Taylor; financial vs. non-financial incentives.




  • Organizational Structure: Tall vs. flat structures, spans of control, and chain of command.




  • Training and Development: Induction, on-the-job, and off-the-job training.




  • Employment Law: Redundancy, dismissal, and health and safety regulations.





4. Operations Management



This is the "engine room" where inputs are converted into finished goods or services.





  • Production Methods: Job, batch, flow, and lean production.




  • Quality Management: Quality control (QC) vs. Quality Assurance (QA) and Total Quality Management (TQM).




  • Supply Chain Management: Procurement, logistics, and supplier relationships.




  • Location Decisions: Factors affecting where a business sits (costs, proximity to market, infrastructure).




  • Technology in Production: Automation, CAD (Computer-Aided Design), and CAM (Computer-Aided Manufacturing).





5. Finance and Accounts



The "language of business," focusing on tracking money and making investment decisions.





  • Sources of Finance: Internal (retained profit) vs. external (loans, venture capital, crowdfunding).




  • Financial Statements: The Income Statement (Profit & Loss) and the Balance Sheet (Statement of Financial Position).




  • Cash Flow Management: Forecasting, inflows/outflows, and managing liquidity.




  • Ratio Analysis: Profitability ratios (Gross/Net margin) and liquidity ratios (Current/Acid test).




  • Break-even Analysis: Calculating the point where total revenue equals total costs.





6. Business Strategy and Growth



Higher-level decision-making regarding the long-term direction of the firm.





  • Strategic Tools: SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) and Ansoff’s Matrix.




  • Growth Strategies: Organic (internal) vs. Inorganic (mergers and acquisitions).




  • Global Business: International trade, globalization, and the impact of multinational corporations (MNCs).




  • Change Management: How businesses adapt to new markets or internal restructuring.




  • Ethics and CSR: Corporate Social Responsibility and the balance between profit and ethics.