PBFM-26
International Business Business, Economics & Management (General)
These topics focus on the structural and legal existence of a company and its relationship with the market.
Entrepreneurship & Innovation: * Ideation and Lean Startup Methodology.
Business Model Canvas.
Venture Capital and Scaling.
Business Law & Ethics:
Corporate Governance.
Intellectual Property (IP) Law.
Contract Law and Regulatory Compliance.
International Business:
Globalization and Cross-Border Trade.
Supply Chain Logistics and Outsourcing.
Global Market Entry Strategies.
Finance is the "language" of business, focusing on the management of money and assets.
Corporate Finance:
Capital Budgeting (NPV, IRR).
Cost of Capital and WACC.
Dividends and Share Repurchases.
Financial Accounting:
Financial Statement Analysis (Balance Sheets, P&L).
Auditing and Tax Compliance.
GAAP vs. IFRS Standards.
Investments & Markets:
Asset Allocation and Portfolio Management.
Derivatives and Risk Management.
Fixed Income and Equity Research.
This pillar focuses on the "human" element—how people work together to achieve goals.
Human Resource Management (HRM):
Talent Acquisition and Retention.
Performance Management Systems.
Compensation and Benefits.
Strategic Management:
Competitive Advantage (Porter’s Five Forces).
SWOT and PESTEL Analysis.
Mergers and Acquisitions (M&A).
Leadership & Organizational Development:
Change Management.
Conflict Resolution and Negotiation.
Corporate Culture and Diversity, Equity, and Inclusion (DEI).
The "engine room" of the business, focusing on efficiency and delivery.
Operations Management:
Six Sigma and Lean Manufacturing.
Quality Assurance (QA).
Inventory Management (JIT).
Information Technology & Data:
Business Intelligence (BI) and Analytics.
Digital Transformation and AI Integration.
Cybersecurity for Business.
The outward-facing topics that drive revenue and brand perception.
Strategic Marketing:
Market Segmentation and Targeting.
Brand Equity and Positioning.
Consumer Behavior Research.
Sales & Business Development:
CRM (Customer Relationship Management).
Sales Funnel Optimization.
B2B vs. B2C Sales Cycles.