Call For Papers - The World's Largest Index/List of Call For Papers

WCBMS-26

Topics of interest for submission include any topics related to:

I. Marketing & Consumer Behaviour

This area focuses on understanding customers and promoting products/services effectively.

Subtopics:
- The impact of AI and Machine Learning on personalized advertising and customer segmentation.
- Search Engine Optimization (SEO) strategies and the evolving role of generative AI in content creation.
- Effectiveness of Influencer Marketing across different social media platforms (e.g., TikTok vs. LinkedIn).
- Analyzing the Customer Journey and optimizing conversion funnels in e-commerce.
- Ethical considerations and best practices in Data Privacy and Targeted Advertising (e.g., post-GDPR/CCPA).

Subtopics:
- The role of Corporate Social Responsibility (CSR) in building brand equity and consumer loyalty.
- Managing Brand Crises in the age of 24/7 social media (e.g., real-time response and recovery).
- The transition from traditional Integrated Marketing Communications (IMC) to digital-first campaigns.
- Analyzing Sensory Branding (e.g., smell, sound, touch) and its effect on consumer perception.

Subtopics:
- The influence of Culture and Global Trends on product adoption and purchasing decisions.
- Neuromarketing techniques and their use in understanding subconscious consumer choices.
- Investigating the effectiveness of different Pricing Strategies (e.g., decoy effect, price anchoring).
- The psychology behind Subscription Models and customer retention.

This area addresses how organizations are structured, led, and achieve long-term competitive advantage.

Subtopics:
- Applying the Blue Ocean Strategy to non-traditional industries.
- Analyzing the competitive threats and opportunities presented by Disruptive Technologies (e.g., blockchain, quantum computing).
- The role of Ecosystem Strategy (e.g., platform business models) in modern business.
- Developing strategies for International Market Entry and adaptation in emerging economies.

Subtopics:
- Implementing Sustainable Supply Chain Practices and their effect on corporate image and costs.
- The application of Lean Management and Six Sigma principles in service industries.
- Risk management and resilience in Global Supply Chains (e.g., post-pandemic analysis).

Subtopics:
- The relationship between Organizational Culture and innovation capacity.
- Analyzing the success factors of Venture Capital funding for sustainable startups.
- The process of New Product Development (NPD) and the role of agile methodologies.
- Strategies for effective Intrapreneurship (fostering innovation within established companies).

This area covers the people side of the business, including leadership, structure, and finance.

Subtopics:
- Managing Hybrid Work Models and their effect on productivity and employee well-being.
- The role of People Analytics in improving talent acquisition and reducing turnover.
- Leadership styles and their influence on Employee Motivation and Job Satisfaction.
- Promoting Diversity, Equity, and Inclusion (DEI) and measuring its impact on business performance.

Subtopics:
- The intersection of ESG (Environmental, Social, and Governance) factors and investor decisions.
- Analyzing the effectiveness of Whistleblower Policies and corporate accountability.
- The impact of Stakeholder Theory on modern corporate decision-making.
- The challenges of implementing and measuring a Triple Bottom Line (People, Planet, Profit) approach.

Subtopics:
- The use of Management Accounting tools for better strategic decision-making (e.g., budgeting and variance analysis).
- Evaluating Investment Appraisal techniques (e.g., NPV, IRR) for major marketing or IT projects.
- The basics of Financial Ratio Analysis and its use in assessing organizational health.