PICBES-26
Business, Economics & Management (General)
Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:
Economics is divided into the study of individual actors and the study of the economy as a whole.
Consumer Behavior: Utility maximization, budget constraints, and preference theory.
Market Structures: Perfect competition, monopoly, oligopoly, and monopolistic competition.
Supply and Demand: Elasticity, equilibrium, and price controls.
Factor Markets: Labor economics, wages, and capital distribution.
Game Theory: Strategic decision-making and Nash equilibrium.
Economic Indicators: GDP (Gross Domestic Product), inflation (CPI), and unemployment rates.
Fiscal Policy: Government spending, taxation, and budget deficits.
Monetary Policy: Central banking, interest rates, and money supply.
International Trade: Comparative advantage, balance of payments, and exchange rates.
Development Economics: Poverty cycles, human capital, and sustainable growth.
Business studies focus on the practical application of management and strategy to achieve organizational goals.
Organizational Behavior: Group dynamics, motivation theories, and corporate culture.
Human Resource Management (HRM): Recruitment, training, performance appraisal, and labor relations.
Operations Management: Supply chain, logistics, quality control (Six Sigma), and lean production.
The Marketing Mix (4Ps): Product, Price, Place, and Promotion.
Consumer Research: Market segmentation, targeting, and positioning (STP).
Digital Marketing: SEO, social media strategy, and e-commerce.
Branding: Equity, identity, and lifecycle management.
Financial Accounting: Balance sheets, income statements, and cash flow analysis.
Management Accounting: Budgeting, variance analysis, and break-even points.
Corporate Finance: Capital structure, investment appraisal (NPV/IRR), and risk management.
Strategic Analysis: SWOT analysis, PESTLE, and Porter’s Five Forces.
Innovation: Product development and disruptive technologies.
Business Ethics & CSR: Corporate social responsibility and environmental sustainability.
Econometrics: Using mathematics and statistics to test economic theories.
Behavioral Economics: How psychology affects economic decisions (Irrationality).
Business Law: Contracts, intellectual property, and employment law.
Information Systems: The role of Big Data and AI in business intelligence.